f a i t h * i n * f i c t i o n: A Quiz on Book Titling

f a i t h * i n * f i c t i o n

Wednesday, November 29, 2006

A Quiz on Book Titling

The New York Times runs a quiz on the business, art, and science of titling books.

Titling a book is a bizarre deal. You have so many interested cooks in the kitchen--the author, the editor, agents, marketing, sales, and even buyers. It can be a torturous process.

Or it can work like in the case of River Rising. Athol's proposed title, A Mountain Moved captured the theme of the novel but not the evocative setting. So I worked with a colleague and came up with a title I liked a lot: Waters Rise Up. I pitched the book under this name, signed it...and then our VP of Marketing ended up in a conversation with Athol's agent, couldn't remember the title, and kept saying how excited he was for River Rising.

And it stuck.