f a i t h * i n * f i c t i o n: Missing the Target

f a i t h * i n * f i c t i o n

Wednesday, November 22, 2006

Missing the Target

Target Corp. seems to be one of the slickest, most laser-focused companies when it comes to brand managament and marketing itself. How else could the chain grow and thrive while Wal-Mart was busy taking over swaths of the world?

This Thanksgiving, however, Target has launched a campaign linking its stores with one of the biggest tools around--David Blaine. Was Paris Hilton not available? Was David Hasselhoff booked? What in the world?