f a i t h * i n * f i c t i o n: Book Advertising Goes Hollywood

f a i t h * i n * f i c t i o n

Wednesday, November 15, 2006

Book Advertising Goes Hollywood

Dean Koontz's fun/interesting Odd Thomas character is being highlighted in ads being run, apparently (according to PW) during CSI. Right now, only the first of the three ads is viewable.

I'd assume CSI ad-space is about the most valuable real estate on TV today so this isn't some fly-by-night half-try. This cost serious dollars.


In related but other news, FSG has created probably the best "trailer" for a book I've seen yet. Watch it here.

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